Our Mission
We help investment managers articulate their strategy with clarity and credibility and translate it into materials and processes that resonate with institutional LPs. Our work is grounded in the belief that strong funds are built not just on performance, but on clear positioning, disciplined execution, and trust.
What We Do
We partner with GPs to support fundraising and LP engagement across the full lifecycle of a fund. This includes shaping the core investment story, developing LP-ready materials, preparing for diligence, and executing a focused outreach strategy. Our goal is to ensure every touchpoint reinforces a consistent, compelling case for investment.
How We Work
We work as a thought partner, not a templated service provider. Our approach is highly collaborative, detail-oriented, and tailored to each client’s strategy, stage, and investor base. We bring institutional rigor to every engagement, balancing strategic narrative with precision, accuracy, and alignment across all communications and materials.
Who We Work With
We work with emerging and established investment managers across private markets, including first-time funds, spin-outs, and established firms launching new strategies. Our clients value thoughtful positioning, high standards, and a disciplined approach to engaging sophisticated LPs.
What Makes Us Different
Our perspective is shaped by direct experience on the LP side of the table. We understand how investors evaluate funds, where skepticism arises, and what builds conviction over time. That insight allows us to anticipate questions, surface the most important details, and help managers present their strategy with confidence, clarity, and credibility.
Our Team
Amy Price
Founder
Amy is a disciplined investor and allocator with experience across real estate, credit, venture capital, and mission-aligned investing. Amy previously worked at Capricorn Investment Group, where she was responsible for sourcing and executing investments across various asset classes with a focus on manager selection, diligence, and portfolio construction. She led the real estate portfolio and reoriented the strategy toward long-term ownership of high-quality, income-producing assets with a strong emphasis on sustainability and affordability. Amy also led a gender lens initiative which focused on triple bottom line investing around women and girls, with a focus on women’s health in the venture capital space.
Earlier in her career, she worked in Goldman Sachs’ Merchant Banking Division, where she evaluated and executed large-scale real estate equity and debt investments across the industrial, multifamily, office and hospitality asset classes.
Amy received her Bachelors in Finance from The University of Texas at Austin.
amy@humminglane.com